18 Mar Displays To Go Ideas: 15 Best
1. Create a Buzz
Even though the internet can never fully replace in-person interactions, it’s a good place to start if you want to build excitement about your trade show appearance.
2. Stand Out from Your Competitors
Your competitors will also be posting on social media, giving you a chance to check out what they’re doing to make sure you’re doing it bigger and better.
3. Create an Inviting Space
People are more likely to drop by to visit if they feel welcomed, so plan to have enough space to set up some comfortable chairs where visitors can relax.
4. Hand Out Cards
No matter how memorable your displays to go is, it can’t take the place of the good old-fashioned business card.
5. Use Brand Storytelling
Plan to hand out brochures that will give trade show attendees a clear picture of who you are and what your brand stands for.
6. Get Digital
You can showcase your online presence at your booth by having laptops or tablets available that will allow attendees to experience your website and shop for products.
7. Keep Your Eye on the Prize
Gamification is one way to quickly capture attention.
8. Maximize Your Design
How do you strike the right balance between showing your products off and being so crowded that nothing stands out at all?
9. Get Interactive
If your products aren’t digital, have some items on-hand that attendees can use.
10. Make a Deal
Exclusivity is one of the chief principles of the psychology of marketing.
11. Everyone Loves Samples
Let’s face it: all trade show attendees expect to leave with a lot of samples.
12. Go Viral
If you want your displays to go viral, consider staging a stunt people will want to photograph and take video footage of.
13. Set the Mood
Mood lighting isn’t just for romantic restaurants. Nice Tradeshow light perfect for sales booths.
14. Don’t Forget the Walls
Every expo has different rules regarding slatwall displays, so the first thing you’ll need to do is find out what the rules at your conference are.
15. Go Big with Your Promos
If you spent over eight hours walking around a trade show and you picked up 20 promotional grab bags, would you carry 20 bags around?
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