Effective ways to display your products

02 Mar Effective ways to display your products

Offline retail remains effective as the most favored channel for buyers. In turn, brands are investing time and energy to analyze and design before products are put out in display.

Window Display

You will want to make sure your window display attracts people into the store. As the allure to come inside, a street-facing window must reverberate with passersby and create a sense of interest or craving.

• Avoid clutter: No need to showcase your entire product line. Prioritize the most alluring products to serve as your brand and leave enough space for customers to peep inside.
• Showcase top sellers: Use matched products to set the scenery.
• Use odd numbers: Odd-numbered preparations are off balance and thus keep the eye moving. Odd number of items in your window will absolutely be more enticing to consumers.

In-Store Display

In-store appearance is critical to driving sales.

• Visit competitors: Study your competitors’ stores to gain an perceptive of the brand positioning. Take notes on what you think is rewarding and what misses the target
• Have a plan: Draw out a rough plan for your display and complete what you’ll need to get it set up.
• Resolve your messaging: Figure out your brand’s messaging and create an understanding around it. Use an alluring product
• Create an experience: Your display can tell a story and present customers how they can use the products in their daily lives. Use one item as the important point and surround it with paired items.

These tips will help you prepare for a successful pop-up event. You can also consider GOGO Panels help for your displays.

Trade Show walls panels have the innovative adaptability to any location completely unique. Display panels are made from ultra durable ABS blended polymer, providing indoor and outdoor durability. Our free standing displays can be configured in infinite ways. This creates an extremely cost effective solution for small businesses, using the same displays in their retail store as they do for an exhibit. Few tradeshow walls like these can have both an ultra-lightweight design, that minimizes shipping cost and provides a solution that all businesses can benefit from.