07 Feb 7 secrets to Trade Shows
1. Create event buzz
Use your website and social media with dates, location, freebies and prizes. Hashtags can really build up hope. Tip: Clear display booth panels number and inspire visitors with a viewing of your special offerings.
2. Be approachable and friendly
To attract potential clients to the trade show booth, staff needs to be courteous and approachable. Tip: Wear shirts with your logo and approach people strolling by. Have a passionate attitude and a friendly smile.
3. efficient booth exhibit flow
Captivate passers-by with the layout of your booth. Efficient flow, encouraging possible clients to visit and making it easy for them to maneuver around. they should also feel at ease being able to effortlessly navigate your exhibit booth. Tip: achieve this by keeping the trade show display system open.
4. Turn display booth into a destination
Turn panel displays into a destination by considering possible visitors to a lounge area. Make it warm by putting up Trade Show lighting and make it interactive. Tip: Discovering the lounge at the back of the booth display assure that all visitors enjoy the entire experience, while boosting brand exposure.
5. Freebies
Offering coffee or finger foods is good. Stands out from the crowd by giving something a more like an open box of pastries. Tip: Free Wi-Fi that requires visitors to create an account with their email address.
6. Connect with customers via their smartphones
Using Bluetooth Low Energy (BLE), a beacon can identify the position of customers who have downloaded your company’s app, sending them a schedule to visit your booth display. Proximity marketing is a nice way of increasing brand closeness and creating a experience for customers. Tip: This is a great time to let people know about new products and freebies.
7. Post-event
It is a must to follow up with all potential leads, thanking them for visiting and developing the all-important business contact. Tip: Monitor your social media channels for feedback and interact as well.
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