The Slatwall Displays Revolution Is Here
At GOGO Panels we set out to revolutionize the way people showcase their brands and products. In business, you’re constantly competing for attention in a world that’s consistently becoming noisier. We set out to create beautiful products that would not only give our customers a canvas to showcase their company but would also make the process of doing so convenient, affordable and fast! We understand the time and investment it takes to run a profitable trade show marketing campaign in your business. These types of events are busy, exciting and can be a lot of work. If you’ve already invested the time, energy and money to be found…why not ensure that you’re found impressive?
With our innovative booths, towers and wall panels your potential customers will be wowed by the professionalism and sleekness GOGO Panels products have come to command. The beauty of our displays can only be rivaled by their simplicity. The ease of their transportation and construction has made them highly desirable and the clear choice for world-class exhibitors and the globe.
So, it is time to stop throwing money away on shipping and breaking your back setting up those outdated slatwall displays! With much consideration to every aspect of GOGO Panels manufacturing and versatile ease of use demands, we are proud to stand behind this revolutionary trade show exhibit.
How to choose the best Slatwall for your needs.
Deciding on the perfect Slatwall types, designs and features, for your business or personal use may be confusing as there are numerous vendors selling various types, configurations, designs, materials and finishes. Here we take up Slatwalls, specifically slatwall displays from the basics and help you break down the available options to aid you in making an informed decision so you can rest assured that you are purchasing exactly what you need.
What are Slatwall fixtures?
Slatwalls are building materials characterized by horizontal grooves (slats) that come in a variety of customizable forms which range from installed wall panels to freestanding fixtures. Most slatwalls are manufactured to be used in a specific application. Other products are intended to be used across a plethora of display and organizational applications. They are usually used alongside various attachments like bins, hooks, and shelves which slide snugly into the slats. This means you can personalize your slatwall displays in no time without any tools. Additionally, the layout of the slatwall accessories on your display wall can be adjusted easily as inventory or product lines change.
Why are Slatwalls store fixtures and displays preferred by retailers worldwide?
Slatwalls have several features which make them a favorite for retail store owners worldwide. These include:
Cost effective – Slatwalls have a variety of uses and are very versatile making them a great bang for your buck. The prices of the basic no frills slatwall panels tend to be fairly low when compared to premium boards that can be customized and boast eye catching custom finishes and graphics. Slatwalls intended for trade show and expo use will also tend to have a higher price tag especially if they are manufactured to be lightweight and very modular.
Durability – Slatwall building materials have impressive life spans and are quite difficult to damage when used in the application that they were intended for. They can also hold heavier products than other display fixtures. Metal accessory rails are often used in wooden and composit types of slats to add additional reinforcement for heavy products. Other slatwalls do not require these inserts because they are constructed from very strong plastics like ABS and Nylon.
Ease of use – Slatwall displays are often shipped pre assembled so you will not need to pull out your toolbox to start using them. Other displays like GOGO Panels, are manufactured to be completely installed/assembled without any tools. Mostly you just have to assemble your fixtures and panels and hook on your attachments to start using your slatwall.
Customizable – Slatwalls have an assortment of finishes, sizes, shapes, and various types of attachments with which you can create a unique retail display for your business needs. Displays like GOGO Panels can even be printed on directly. This process is called UV or Direct printing and allows a display to look like any scene, color, or picture you want.
Versatility – Slatwalls are not only customizable but they can also be used for a variety of functions. There is no single right way to use slatwall. Their uses include: displaying clothing, camping and outdoor equipment, candy, brochures, body care products, pet products, and much more.
Guide to choosing your perfect Slatwall.
Slatwalls have an endless variety of characteristics and differences depending on their function. Apart for special configurations, there are two basic features that all slatwall displays have in common:
- They are most commonly made of durable fiberboard materials.
- They have precisely grooved slat panels for wall displays.
Slatwall displays are usually made of economical and impressively strengthened Medium Density Fiberboard (MDF) which has a great strength to weight ratio. Manufacturers may use hybrid Fiberboard materials or use other light and durable materials like PVC for their boards. It’s advisable to stick with MDF if you don’t have any special display needs or are on a budget. For more modular display needs like trade shows, job fairs, sales meetings, and outdoor events, GOGO Panels rugged ABS displays are the way to go.
With the increase in options for finishes and laminates used to customize slatwall displays over the years, you should have ample options to find a display that fits your store’s or business’ purpose, branding theme and budget.
The types of slatwall display finishes include:
Paintable Grade: These are usually raw, fiberboard panels which can be displayed as is or painted to match your store’s decor. Price: low.
Melamine: This type is also known as low pressure laminate (LPL) and offers a high-end look for a pocket friendly price. No painting or finishing required. Available in solid colors or wood grain. Pricing: midpoint.
High Pressure Laminate: This is the most heavy duty and resilient finish available. Unlike other finishes, high pressure laminate (HPL) is produced in a large variety of colors and is recommended for those requiring a color-specific look. Pricing: high end.
Wood Veneer: These are slatwall displays customized to have a wooden feel. They can be sold unfinished or coated with varnish, lacquer, or a stain. Some common styles are cherry, birch, mahogany, and oak. Pricing: varies.
Premium Plastic: These displays are very rugged and are typically offered in White and Black rugged plastic. They are very easy to clean and have a very long life span. Their finish can also be directly printed to with High Density (HD) graphics and colors.
Slatwall Groove Spacing
A primary feature of slatwall displays is its distinctive groove spacing. Standard slat spacing is 3 inches, commonly denoted as 3” OC. We measure slatwall groove spacing from the center of one groove to center of the next. As a general rule, smaller groove spacing allows for more display space while larger grooves offer more strength.
The slatwall groove spacing should provide the most number of usable grooves without compromising its strength. There are other groove spacing sizes such as 6” OC and 12” OC and some manufacturers offer custom sizing for special orders.
Slatwall wall panels & freestanding fixtures
Primarily slatwall displays are of two different forms: wall panels and freestanding fixtures. They are both effective display systems and choosing the right fixtures all depends on your needs.
Wall mounted slatwall panels
These panels need a bit more effort to install than the freestanding panels but are worth the time and energy if you do not need to move them or customize them to frequently. Wall mounted slatwalls help free up needed floor space and raise products to eye level for easier browsing. They are available in various sizes and can be mounted as a single unit or in multi-panel configurations
Freestanding slatwall fixtures
Freestanding slatwall fixtures come in a variety of styles and sizes, from full-size foldable racks to petite countertop spinners. These fixtures offer more flexibility and you can get creative when designing your store’s layout. They can be set in the center of the sales floor, beside queue lines, near aisles, or even in tight corners.
Types of freestanding slatwall fixtures
Gondola/H-units – These are a great anchor for your retail slatwall display. They are the largest display in the slatwall family and offer the most monetary value in terms of display space.
Tower/I-unit- This slatwall display is a space saver for many retail stores. Having just two sides, this unit maximizes visibility and presence.
Cube – These range in height and width from countertop units to large, floor displays. They are usually spinning displays which offer a large amount of space in proportion to their size.
Pinwheel – This display is one of the most compact and functional slatwall fixtures. Its distinctive pinwheel design protects your products and merchandise when rotated.
Slatwall accessories, attachments, & add-ons
The flexibility of slatwall fixtures makes it possible to utilize accessories and attachments to really drive its versatility. By mixing and swapping out slatwall accessories, you can transform your display into a variety of configurations in no time.
We have the following types of accessories and their uses:
- Holds heavier objects
- Best used to display clothing
- Varying lengths
- Great for lightweight, packaged items
- Perfect for hanging single items (pictures, frames)
- Can be used in galleries and photo studios
- Available in varying lengths
- Ideal for displaying variants of a similar product
- Angled faceout with either pegs or hanging hooks
- For pegs: best used with hangers for clothing
- For hooks: great for displaying products with straps
- Great for both wall panels and freestanding fixtures
- Variety of sizes and materials
- Huge variety of styles and sizes
- Can be sed to display lighter products
Slatwall remains the backbone of most retail stores display system even as there are other options available. Other types of display fixtures cannot compete with slatwall in terms of durability, versatility, and ease of use.
Slatwalls can also be found on the trade show floor, in flower shops, residential garages, schools, and anywhere in need of a smart storage solution or display system.
So, have you decided on a type of slatwall fixture yet?